Market Research

Our marketing experts help identify the market opportunities leading to best decisions making through a global market assessment including customers, competitors, industry ………allowing to estimate market size and growth, identify growth factors and challenges.

Our qualitative or quantitative market assessment studies help you make better decisions. the measures best suited to your business objectives and at the same time offer you the conditions for a maximum return on investment.

Strategic Marketing

We help to develop innovative marketing strategies with effective implementations for a better development of your products and services. Our approach is based on the analysis of data to develop and implement these strategies, allowing to carry out a complete assessment of the global capacities and a 360° vision of the Market.

We operate at different levels:
– Development of differentiation strategies based on price, products, service and other factors…
– Definition and prioritization of customer segments for better targeting and improved retention rates.
– Modeling the financial results of marketing activities in different scenarios.
– Identification and evaluation of suppliers of the marketing activity.
– Deployment of permanent governance frameworks for the various marketing activities.
– Development of analytical solutions to ensure better productivity and high profitability.

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Positioning Strategy

There is a positive relationship between performance and well-formulated and clearly defined positioning.

We support you in determining a positioning strategy as well as the adequate definition of the positioning of your Brand and your products (goods or services) providing you with a distinct competitive advantage allowing you to positively influence consumer perception.

We define positionings with a strong coherence between the communication strategy, the commercial strategy and the sales and marketing tactics.

We help for:
– Identification of brand or product positioning opportunities.
– Preparation of the perceptual map of the brand compared to competing brands.
– Development of positioning concepts.
– Development of a brand/product positioning statement.

Pricing Strategy

Ensuring better pricing is ensuring the main profit lever. Fixing prices can increase profits far more than increasing sales or reducing costs. And the results of a smarter pricing strategy have a very positive impact on net profit.

We know how to successfully meet all the challenges that a company may encounter in the field of pricing strategies.

We help develop dynamic pricing strategies that will allow to set and get the right price, and capitalize on revenue opportunities, through an assessment and diagnosis for improvement and a better ROI.

Distribution strategy

Our consultants help you think differently and work with you to develop a short and long term distribution strategy to build a profitable distribution business.

We work with you to understand how your customers want to interact with you so you can build the best sales channel strategy to reach customers more effectively and efficiently, including field sales, inside sales, places market, e-commerce….

We support you for:

– Develop the distribution strategy and implement it.
– Identify channels – physical or online – used by target customers.
– Assess the economics of each distribution channel.
– Determine the most efficient and profitable distribution channels.
– Development of a geographic market coverage plan and channel quantification
– Develop criteria for selecting and evaluating distributors.
– Design channel promotion strategies
– Measure and improve the performance of distribution channels

Marketing Communication

Our expert consultants in Marketing communication and public relations, endowed with an effective and impactful creativity, come from diverse backgrounds, help you in all Marketing Communication projects (brands / Product, B2B B2C campaigns, etc.), with actions measurable by KPI, to make your brand, your products and your services known and to improve notoriety and image to increase the rate of acquisition and retention of customers and with the aim of a better return on investment .

We operate at different levels:
– Creation of convincing and impactful marketing messages.
– Design of a marketing communication mix with its objectives and strategies.
– Advice on digital and print marketing materials.
– Estimation of the communication budget according to the objectives and capacities.
– Identify and evaluate creative and communication agencies.
– Support during the briefing of the creative strategy to the selected agencies
– Evaluation of the media plan provided by the communication agency
– Measurement of the performance and impact of the communication campaign and advice for its optimization.